SEO Tools

UTM Builder

Build UTM tracking URLs for Google Analytics campaigns. Track source, medium, campaign, term, and content in your analytics instantly.

Track campaign ROIMeasure channel performanceOptimize ad spendData-driven marketing

UTM Builder Tool

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How to Use UTM Builder

1

Enter Website URL

Enter the landing page URL to track.

2

Fill UTM Parameters

Enter campaign source, medium, and name.

3

Copy UTM URL

Copy the generated URL for your campaign.

Key Features

All UTM Parameters

Source, medium, campaign, term, and content.

URL Validation

Validates the destination URL format.

Copy to Clipboard

One-click copy of the generated URL.

URL Shortener

Option to shorten long UTM URLs.

UTM Builder FAQ

UTM parameters are tags added to URLs that let Google Analytics track where website traffic comes from.

utm_source (referrer), utm_medium (channel), utm_campaign (name), utm_term (keywords), utm_content (A/B test).

Yes, UTM values are case-sensitive. Use lowercase consistently (e.g., 'email' not 'Email').

UTM parameters don't affect SEO, but set canonical tags to prevent duplicate content issues.

Yes! UTM parameters are especially popular for email campaigns (utm_medium=email).

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